I am a very customer service oriented person. I make it a point to go out of my way to ensure that all of my customers feel that they received great customer service. Sadly, I rarely receive even a mediocre level of customer service when I am on the other side of the equation--and I find this to be completely unacceptable. Just because you work at Wal-Mart does not give you the right to ignore me for the entire transaction. And I have started to make sure that they know that I am not satisfied.
But there is hope for humanity after all...
Over the past two days, I have received what I would consider Customer Service Perfection.
Let me start from the beginning. A little less than a week ago, a few pixels on the screen of my iPhone died. Although annoying, I figured that I could live with it, so I didn't contact Apple immediately. Unfortunately as each day passed, the number of dead pixels increased. Instead of a few dead pixels, I started noticing horizontal rows of pixels were no longer working. If I didn't do something then, I would soon have five horizontal lines of dead pixels along the top 1/2 inch of the screen. Knowing that my iPhone was still covered under the AppleCare Warranty, I decided that I needed to contact Apple.
Upon arriving at the AppleCare website, I was asked to sign-in with my Apple ID. They already had all of my information and knew exactly which Apple products that I owned. I completed a brief questionnaire about my iPhone problem. My next option was to select whether I wanted Apple to contact me by phone right then or at another time. Yes, Apple was going to contact ME! I didn't have to call them! I selected the option to have Apple contact me immediately. Less than a second after pressing the button, my phone rang. Wow!
I spent less than five minutes on the phone with AppleCare Service Representative Lewis. He asked about my situation and then gave me some options. I could either send the phone in for repairs, or I could take it to an Apple Store to have it looked at. Luckily, the only Apple Store in SC is in Charleston, so Lewis set up an appointment for me to meet with one of the Apple Geniuses at the Apple Store the next day.
I arrived at the Apple Store fifteen minutes early for my appointment. Upon entering the store, I noticed my name on the TVs behind the Genius Bar. There was one other person listed above my name, so I knew I had a little time to browse. I was approached by an Orange Shirt (an Apple Concierge--if you've ever been to an Apple Store, you know what I'm talking about). He asked me if he could help. I informed him that I had an appointment at the Genius Bar. He announced over the radio that I had arrived and brought me back to the Genius Bar where I was seated. Everyone behind the bar already knew my name and said hi.
I was greeted by a Blue Shirt (Apple Genius) by the name of Lee. I showed him my iPhone and the dead pixels. He did a little computer work and then unwrapped a new replacement iPhone. He told me how to go about restoring it when I returned home. After a few minutes of small talk and general geekery (it has to be expected in an Apple Store), I was sent on my way with a shiny new iPhone.
I have never experienced this level of Customer Service in my life!
I was never accused of dropping my phone or submerging it in water. The Apple staff treated me like an adult, unlike other companies' technical support staff.
Never again will I joke about the Apple Tax (the idea that you pay a premium for Apple Products). Not only are Apple Products made of great quality, they are backed by Apple with outstanding customer service. You can't say that about the Dells and HPs of the world.
If I wasn't yet considered one, I became an Apple fanboy today.
You rock Apple!